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Main Conference Day 1

7:45 AM - 8:45 AM Registration and Coffee

8:45 AM - 9:00 AM Chairperson Opening Remarks

Yoav Keren, CEO, BrandShield Ltd

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Yoav Keren

CEO
BrandShield Ltd

9:00 AM - 10:00 AM KEYNOTE ADDRESS: Managing an Effective Anti-Counterfeiting Program- Understanding your Counterfeit Market Landscape and Monitoring Sophisticated Counterfeiters Who Threaten Enforcement Efforts

Gregory Bylo, VP, Healthcare, GS1 US

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Gregory Bylo

VP, Healthcare
GS1 US

10:00 AM - 10:45 AM PANEL DISCUSSION: Impact of the DSCSA on Distribution:Effectively Working with Wholesalers, Distributors and 3rd Parties Solution Providers

Yoav Keren, CEO, BrandShield Ltd Yoav Keren, CEO, BrandShield Ltd Brian Tarantino, Former Lead, Global Product Serialization, Merck & Co. Eugene Hackett, Director, Global Brand Protection, Bristol-Myers Squibb

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Brian Tarantino

Former Lead, Global Product Serialization
Merck & Co.

Yoav Keren

CEO
BrandShield Ltd
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Eugene Hackett

Director, Global Brand Protection
Bristol-Myers Squibb

Yoav Keren

CEO
BrandShield Ltd

10:45 AM - 11:45 AM Demo Drive and Morning Networking Break

11:45 AM - 12:30 PM Protecting Your Online Consumers: Practical Approaches to a Growing Problem

Brittany Shaw, Strategic Services Manager , MarkMonitor Ed Schandlbauer, Strategic Account Manager , MarkMonitor

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Brittany Shaw

Strategic Services Manager
MarkMonitor
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Ed Schandlbauer

Strategic Account Manager
MarkMonitor

12:30 PM - 1:15 PM OPEN DISCUSSION: Enhancing your Intradepartmental Communications Team to Increase Brand Protection

Eugene Hackett, Director, Global Brand Protection, Bristol-Myers Squibb

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Eugene Hackett

Director, Global Brand Protection
Bristol-Myers Squibb

1:15 PM - 2:15 PM Networking Lunch


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Larry Rickles

Chief Trademark Counsel
Teva Pharmaceuticals
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Brian Tarantino

Former Lead, Global Product Serialization
Merck & Co.
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Yoav Keren

CEO
BrandShield Ltd

Yoav Keren

CEO
BrandShield Ltd

3:15 PM - 4:00 PM Don't Let Data Ruin Your Weekend: Tips for Ensuring Robust Serialization Data

Brian Tarantino, Former Lead, Global Product Serialization, Merck & Co.

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Brian Tarantino

Former Lead, Global Product Serialization
Merck & Co.

4:00 PM - NaN:NaN AM Afternoon Networking Break

4:15 PM - 6:00 PM Tracing your Cargo from the Sourcing Point Through Specific Regional Requirements

Neil Lawrence, Global Serialisation Champion and EMEA/CIS/APAC Product Security Leader , GlaxoSmithKline , ,

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Neil Lawrence

Global Serialisation Champion and EMEA/CIS/APAC Product Security Leader
GlaxoSmithKline

5:15 PM - 5:30 PM End of Main Day 1 and Start of Cocktail Reception